Diseño de la planeación estratégica para la empresa merphy del cantón Urdaneta Provincia de Los Rios
In this work we applied the concepts of strategic planning in the company Merphy which arises with the intention to grow. Strategic planning is a management tool to help analyze the present of the organization as a micro environment (weaknesses and strengths) and macro (opportunities and threats), s...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2011
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| Online dostop: | http://dspace.utb.edu.ec/handle/49000/77 |
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Označite | Izvleček: | In this work we applied the concepts of strategic planning in the company Merphy which arises with the intention to grow. Strategic planning is a management tool to help analyze the present of the organization as a micro environment (weaknesses and strengths) and macro (opportunities and threats), set goals and develop strategies in situations of uncertainty or conflict, also, when a company raises growth in a market search. Given this, is a study in Merphy Company dedicated to providing accounting, tax, financial and administrative facilities amounts to obtain a group of regular customers in the pymes... |
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