La efectividad del SEO, SEM, SMM como recurso de posicionamiento web en nuevos canales de comunicación digital. caso click
Technological progress brings deep changes in the different branches of science; therefore, it is necessary that there is a correct update of knowledge and not be stuck in the same route or comfort zone. Digital marketing encompasses a wide variety of tools, in this case study, It is focused on web...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://dspace.utb.edu.ec/handle/49000/7110 |
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Add Tag | Summary: | Technological progress brings deep changes in the different branches of science; therefore, it is necessary that there is a correct update of knowledge and not be stuck in the same route or comfort zone. Digital marketing encompasses a wide variety of tools, in this case study, It is focused on web positioning in search engines, exclusively in the digital newspaper (click.com.ec) with marketing tools in optimization, search and social media. In this research content is the positioning tools and what is the benefit of using it as a marketing strategy. In an interview with the media director (click.com.ec) the advantages of applying web positioning and how it affects the increase of followers are studied. In addition, emphasize the social media marketing model, which this page adopts as the main strategy |
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