Nivel de ventas en la Picantería “Los Piqueros”

This case study describes the causes of the low levels of sales presented by the picanter "Los Piqueros" of the Vinces canton. The purpose of this case study is to show what factors directly affect the low sales levels of picanteria. Therefore, the problems that arise within the seafood pr...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Lopez Bajaña, Jorge Jiang (author)
Format: bachelorThesis
Veröffentlicht: 2020
Schlagworte:
Online Zugang:http://dspace.utb.edu.ec/handle/49000/7562
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Beschreibung
Zusammenfassung:This case study describes the causes of the low levels of sales presented by the picanter "Los Piqueros" of the Vinces canton. The purpose of this case study is to show what factors directly affect the low sales levels of picanteria. Therefore, the problems that arise within the seafood products business will be disclosed. The methodology used to obtain and collect information were data collection instruments such as the survey and interview, which was aimed at consumers and the owner of the picanteria respectively.