Estrategias del marketing digital en redes sociales para el desarrollo del agroturismo en la Provincia de los Ríos
Through this case study, which has as its main objective what are the digital marketing strategies in social networks that allow the development of agrotourism in the province of Los Ríos With this research, what is sought is to help with innovative strategies that allow highlighting the potential t...
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| Médium: | bachelorThesis |
| Vydáno: |
2021
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| Témata: | |
| On-line přístup: | http://dspace.utb.edu.ec/handle/49000/10654 |
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Přidat tag | Shrnutí: | Through this case study, which has as its main objective what are the digital marketing strategies in social networks that allow the development of agrotourism in the province of Los Ríos With this research, what is sought is to help with innovative strategies that allow highlighting the potential that the province of Los Ríos has in the agro-tourism aspect, due to the great diversity of flora and fauna, which each one of the agro-tourism farms of the province. It is necessary to make the most of the different tourist sites where agrotourism is practiced in the corner of the province, in addition to caring for and preserving the environment. Through digital marketing strategies, which are very important when informing tourists of the diversity of tourist sites they can visit within the province and have direct contact with the environment, thus obtaining an unforgettable experience. In addition, in this case study different research methods were used to obtain information from primary sources of the development of agrotourism in the province of Los Ríos, obtaining as a result different digital marketing strategies through social networks, which provides a benefit to agrotourism. Concluding that agritourism is a viable alternative that allows generating good economic income, in addition to allowing direct contact with nature, for this reason we must take advantage of the fact that the province of Los Ríos has a diversity of tourist sites, which has an incredible flora and fauna in which the activity can be carried out, if this is promoted correctly through the different digital marketing strategies, a greater influx of tourists will be achieved in the destinations where agrotourism is practiced |
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