Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023.
The study carried out at Distribuidora Touma S.A. DITOSA, located in the city of Babahoyo, sought to deepen the understanding of the deficiencies and opportunities within its digital marketing strategies. In an increasingly competitive market, the need to optimize these strategies becomes a priority...
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| Natura: | bachelorThesis |
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2024
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| Accesso online: | http://dspace.utb.edu.ec/handle/49000/15855 |
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| author | Obando Vera, Emanuel Alfredo |
| author_facet | Obando Vera, Emanuel Alfredo |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Ocampo Ulloa, Wendy Lorena |
| dc.creator.none.fl_str_mv | Obando Vera, Emanuel Alfredo |
| dc.date.none.fl_str_mv | 2024-03-28T15:06:35Z 2024-03-28T15:06:35Z 2024 |
| dc.format.none.fl_str_mv | 51 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/15855 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Análisis Marketing Digital Estrategias Posisionamiento |
| dc.title.none.fl_str_mv | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The study carried out at Distribuidora Touma S.A. DITOSA, located in the city of Babahoyo, sought to deepen the understanding of the deficiencies and opportunities within its digital marketing strategies. In an increasingly competitive market, the need to optimize these strategies becomes a priority to ensure a solid positioning and a lasting competitive advantage. The rationale for this study lay in the preliminary observation that, despite the growing importance of digital marketing, there were significant gaps in the implementation and effectiveness of DITOSA's strategies, potentially limiting its growth and success in the local market. To identify these deficiencies, define more effective digital marketing strategies and evaluate their impact on DITOSA's market positioning, a mixed methodological approach was adopted. This approach combined qualitative and quantitative analysis of data collected through surveys of consumers and marketing personnel. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_447dab7caa8cd52bf8cc8db9fe0e29bb |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/15855 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023.Obando Vera, Emanuel AlfredoAnálisisMarketingDigitalEstrategiasPosisionamientoThe study carried out at Distribuidora Touma S.A. DITOSA, located in the city of Babahoyo, sought to deepen the understanding of the deficiencies and opportunities within its digital marketing strategies. In an increasingly competitive market, the need to optimize these strategies becomes a priority to ensure a solid positioning and a lasting competitive advantage. The rationale for this study lay in the preliminary observation that, despite the growing importance of digital marketing, there were significant gaps in the implementation and effectiveness of DITOSA's strategies, potentially limiting its growth and success in the local market. To identify these deficiencies, define more effective digital marketing strategies and evaluate their impact on DITOSA's market positioning, a mixed methodological approach was adopted. This approach combined qualitative and quantitative analysis of data collected through surveys of consumers and marketing personnel.The study carried out at Distribuidora Touma S.A. DITOSA, located in the city of Babahoyo, sought to deepen the understanding of the deficiencies and opportunities within its digital marketing strategies. In an increasingly competitive market, the need to optimize these strategies becomes a priority to ensure a solid positioning and a lasting competitive advantage. The rationale for this study lay in the preliminary observation that, despite the growing importance of digital marketing, there were significant gaps in the implementation and effectiveness of DITOSA's strategies, potentially limiting its growth and success in the local market. To identify these deficiencies, define more effective digital marketing strategies and evaluate their impact on DITOSA's market positioning, a mixed methodological approach was adopted. This approach combined qualitative and quantitative analysis of data collected through surveys of consumers and marketing personnel.El estudio realizado en la Distribuidora Touma S.A. DITOSA, ubicada en la ciudad de Babahoyo, buscó profundizar en la comprensión de las deficiencias y oportunidades dentro de sus estrategias de marketing digital. En un mercado cada vez más competitivo, la necesidad de optimizar estas estrategias se convierte en una prioridad para asegurar un posicionamiento sólido y una ventaja competitiva duradera. La justificación de este estudio radicó en la observación preliminar de que, a pesar de la creciente importancia del marketing digital, existían lagunas significativas en la implementación y efectividad de las estrategias de DITOSA, lo que potencialmente limitaba su crecimiento y éxito en el mercado local. Con el objetivo de identificar estas deficiencias, definir estrategias de marketing digital más efectivas y evaluar su impacto en el posicionamiento de mercado de DITOSA, se adoptó un enfoque metodológico mixto. Este enfoque combinó el análisis cualitativo y cuantitativo de datos recolectados a través de encuestas a los consumidores y al personal de marketingBabahoyo: UTB-FAFI. 2024Ocampo Ulloa, Wendy Lorena2024-03-28T15:06:35Z2024-03-28T15:06:35Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis51 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/15855esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2024-03-29T08:01:22Zoai:dspace.utb.edu.ec:49000/15855Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-02-28T22:21:04.263744Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. Obando Vera, Emanuel Alfredo Análisis Marketing Digital Estrategias Posisionamiento |
| status_str | publishedVersion |
| title | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| title_full | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| title_fullStr | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| title_full_unstemmed | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| title_short | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| title_sort | Estrategias de marketing digital de Distribuidora Touma S.A. DITOSA en la ciudad de Babahoyo del período 2023. |
| topic | Análisis Marketing Digital Estrategias Posisionamiento |
| url | http://dspace.utb.edu.ec/handle/49000/15855 |