La comunicación corporativa y su incidencia en los procesos administrativos de las secretarias ejecutivas

This case study was executed based on the following research topic which is corporate communication and its impact on the administrative processes of the executive secretaries of the administrative department of the COOPROCLEM Cooperative in the province of Los Ríos; which is an organization dedicated to the marketing and export of bananas; In the development of this study the deductive method was used, which allowed to obtain relevant information starting from particular facts, in order to obtain knowledge about what was studied, by applying a survey that helped to collect relevant and necessary information, and reliable whose objective is determine the impact of corporate communication in administrative processes. The results obtained in this case study revealed that the lack of corporate communication directly affects administrative processes, so that this causes that there is no good organizational climate and therefore the activities proposed by the managers of the organization to achieve their objectives they are not carried out efficiently so it can be deduced that corporate communication is a fundamental tool in organizations because it is one that will help to have a good working relationship, so that it is effective at the time of having contact with the customer, and so the company can meet its goals.

• 1. autor: Peñafiel Cotto, Mercedes Briggitte (author)
• Format: bachelorThesis
• Wydane: 2020
• Hasła przedmiotowe: Comunicación corporativa; Clima organizacional; Proceso administrativo; Objetivos planteados
• Dostęp online: http://dspace.utb.edu.ec/handle/49000/7866