Análisis del interés de los estudiantes y graduados de la Carrera de Turismo en el emprendimiento del turismo rural.
This case study aims to answer the question: What is the interest of students and graduates of the Tourism Career in rural tourism entrepreneurship?, having as its main or general objective, to investigate in a comprehensive and detailed manner the interest of students and graduates of the Tourism C...
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| Tác giả chính: | |
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| Định dạng: | bachelorThesis |
| Được phát hành: |
2024
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://dspace.utb.edu.ec/handle/49000/15990 |
| Các nhãn: |
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Thêm thẻ | Tóm tắt: | This case study aims to answer the question: What is the interest of students and graduates of the Tourism Career in rural tourism entrepreneurship?, having as its main or general objective, to investigate in a comprehensive and detailed manner the interest of students and graduates of the Tourism Career in the entrepreneurship of rural tourism to detect the challenges that impede its development, through a non-experimental and cross-sectional research design, using a quantitative method, with convenience sampling through a Questionnaire in Google Forms with 7 questions addressed to 20 people, including enrolled students and graduates in the Tourism major. As a result of the entrepreneurship preferences of the respondents, 50% of the responses were obtained with the option of rural tourism, which was the most popular, indicating the interest in providing experiences related to nature and rural life. Analyzing the barriers that arise in order to develop your entrepreneurship, some recommendations were made to improve your level of interest such as; establish mentoring programs between students interested in developing entrepreneurship in this field and successful graduates in rural tourism. |
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