Análisis de la producción de contenido en el canal Enchufe tv (YOUTUBE)
Enchufe.tv is currently the first sketches channel in Spanish, whose number of subscribers on YouTube exceeds the figure of 22 million, Having a very clear objective such as making quality content and giving the consumer a renewed material, it was founded in 2011; the content production of the chann...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | bachelorThesis |
| שפה: | spa |
| יצא לאור: |
2020
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| נושאים: | |
| גישה מקוונת: | http://dspace.utb.edu.ec/handle/49000/7348 |
| תגים: |
הוספת תג
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הוספת תג | סיכום: | Enchufe.tv is currently the first sketches channel in Spanish, whose number of subscribers on YouTube exceeds the figure of 22 million, Having a very clear objective such as making quality content and giving the consumer a renewed material, it was founded in 2011; the content production of the channel is very good and they have videos that really meet the expectations of the user since that is reflected in the daily views and likes that each of their videos have, it should also be noted that thanks to the usability of the YouTube platform Enchufe.tv has had an exchange, collaboration and continuous feedback with its virtual community, what has encouraged the creativity of the team and has promoted a different form of content production, so the objective of the case study is to conduct an in-depth analysis of the way they perform the content for each of the videos; to achieve the objective, a descriptive methodology was used in addition to conducting interviews and observation sheets, which allowed us to verify that, thanks to the new dynamics influenced by social networks, the modes of production and consumption of Ecuadorian audiovisuals have been modified, in particular the content of the Enchufe.tv channel. |
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