Evaluación financiera de los ingresos y gastos en la empresa Proarroz de la Parroquia Junquillal en el periodo 2022.

This study focused on addressing a critical issue in the financial management of the company Proarroz located in the Junquillal Parish during the 2022 period. The problem was related to the need for a comprehensive evaluation of the management of the company's income and expenses to understand its financial situation and facilitate informed decision-making. The justification lay in the importance of ensuring the sustainability and profitability of the company, considering its relevance in job creation and its impact on the local economy. The main objective of the study was to conduct a comprehensive financial evaluation using tools such as financial analysis and indicators to diagnose the company's situation. To achieve this, a mixed methodology was applied, combining in-depth interviews with Proarroz's accounting, financial, and administrative staff with a thorough analysis of financial statements. The results revealed that the accounting records were accurate and systematic, with a focus on the classification of income and expenses. Furthermore, the importance of measuring customer satisfaction as a key indicator of profitability was highlighted.

• Main Author: Romero Mendoza, Keila Daniela (author)
• Format: bachelorThesis
• Published: 2023
• Subjects: Gestión; Evaluación; Análisis; Indicadores; Financiero
• Online Access: http://dspace.utb.edu.ec/handle/49000/15365