Estrategias de medios en la empresa "Ferre Constructor" del Cantón Babahoyo.

The present investigation is carried out with the objective of determining the factors that affect the media strategies of Ferre Constructor of the Babahoyo canton, for which a qualitative methodology was used that provided a complete and detailed description of the research topic. The type of descriptive research was applied, which allowed the development of a faithful representation of the phenomenon studied based on its characteristics. Scientific, documentary and deductive methods were also used. The survey technique was applied through a measurement instrument such as the structured questionnaire to a representative sample of the study population, in this case the consumers of Ferre Constructor of the Babahoyo canton, an error of 10% was used, which resulted in 62 surveys. with which the development and conclusions of the case study could be carried out. The research subline of the Commerce career "Marketing and commercialization" is the one that is related to the subject of the case study.

• Үндсэн зохиолч: Villalva Suarez, Patricio Manuel (author)
• Формат: bachelorThesis
• Хэвлэсэн: 2022
• Нөхцлүүд: Estrategias; Medios; Marketing; Satisfacción
• Онлайн хандалт: http://dspace.utb.edu.ec/handle/49000/11266