Transición de lo tradicional a lo digital. Caso Radio Sucre

The transitory process that implies the insertion and application of new strategies, platforms and technological tools to communicate with better quality and with greater exposure has been framed by various factors that must be analyzed by the relevant radio. In this, within these factors is the training and professionalism of the communicative senses to provide quality programming. For its part, Radio Sucre 700 AM has been a high-impact AM radio station and one of the ones that has best managed this transitory process by integrating easily accessible sites with a great navigation interface. The objective of this research was to analyze the process of transition from the traditional to the digital based on the broadcasting developed by Radio Sucre 700 AM. Methodology: A qualitative approach was obtained with a non-experimental and cross-sectional design. A non-probabilistic demonstration was produced, of intentional selection, selecting a sample of a director and journalist from the production department. Instrument: A structured questionnaire of open questions (interview) was presented, made up of ten items that assess the knowledge that professionals in the production department of Radio Sucre 700 AM have. Results: The transition process from the traditional to the digital in Radio Sucre 700 AM has been qualified as positive based on the perspectives presented by the professionals interviewed. In this sense, for this to be possible, platforms with greater demand such as Facebook and YouTube are used, providing the listener with a new alternative to view and listen to the information in high quality.

• Prif Awdur: Coello Bravo, Luis Enrique (author)
• Fformat: bachelorThesis
• Cyhoeddwyd: 2023
• Pynciau: Radiocomunicación tradicional; Radiocomunicación digital; Plataformas digitales; Radio Sucre 700 AM
• Mynediad Ar-lein: http://dspace.utb.edu.ec/handle/49000/14623