Comercialización de rosas (Rosa sp.) en el mercado de exportación Ecuatoriano
In Ecuador, flowers are part of the main export products, which have a significant contribution to the country's economy, representing 4% of total Ecuadorian exports, due to the quality of the Ecuadorian rose, it occupies an important space in the international flower market, being the third co...
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| Format: | bachelorThesis |
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2022
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/13261 |
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Add Tag | Summary: | In Ecuador, flowers are part of the main export products, which have a significant contribution to the country's economy, representing 4% of total Ecuadorian exports, due to the quality of the Ecuadorian rose, it occupies an important space in the international flower market, being the third country with the highest global export, occupying 10% of the global flower market. This investigative work that deals with the "commercialization of roses (Rosa sp.) in the Ecuadorian export market" has as its objective the identification and study of the process to which the roses are subjected at the time of export, as well as the analysis of the sector floriculture in Ecuador, the problems with the logistics system, the losses and the decline that occurred during the pandemic, in which possible alternatives were sought to improve the quality of the rose export process, giving as a suggestion the possible participation government, providing training, analytical market reports and looking for alternatives to disseminate our products internationally, to have a greater reach of potential customers and increase the economy of the country's flower sector. |
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