ATENCIÓN AL CLIENTE Y SU IMPORTANCIA EN LA IMAGEN TURÍSTICA DEL CANTÓN VENTANAS, AÑO 2022
This report investigates the quality of care provided to customers, in cities, regions and countries that are in the constant task of improving, at present, It must be recognized that excellence in customer service is essential for the growth of the tourism industry. The tourist image of a tourist d...
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| Formaat: | bachelorThesis |
| Gepubliceerd in: |
2022
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| Onderwerpen: | |
| Online toegang: | http://dspace.utb.edu.ec/handle/49000/13556 |
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Voeg label toe | Samenvatting: | This report investigates the quality of care provided to customers, in cities, regions and countries that are in the constant task of improving, at present, It must be recognized that excellence in customer service is essential for the growth of the tourism industry. The tourist image of a tourist destination is a subjective construct governed by a multitude of internal and external factors that end up configuring the expectations that tourists intend to meet during their stay. There is little definition of its patrimonial and natural value, both for its visitors and for its inhabitants. The reason for this poor clarity of tourist image are few and in this work we intend to study them, since it is one of the weak points mentioned in competitive diagnosis documents that we consider necessary to explain the perceived tourist value. |
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