Influencia de las herramientas tecnológicas para mejorar la eficiencia de la comercialización de los pequeños agricultores en la parroquia de San Juan del cantón Puebloviejo.

This degree project focuses on analyzing the impact of technological tools on marketing efficiency among small farmers in the parish of San Juan, located in the canton of Puebloviejo. Its main objective is the identification of the challenges inherent in the implementation of these tools, the comparison of the technologies used in agriculture and product trade, and the analysis of the potential benefits that their adoption could bring to small farmers in this community. The rationale for the project lies in the importance of optimizing efficiency in the marketing of agricultural products, in order to expand their sales opportunities in potential markets and ensure more effective management of their products. In addition, the study addresses issues such as digital literacy and the potential dependency generated by the constant use of technological tools. It is anticipated that the results of this project will contribute to the development of the community of San Juan, in the canton of Puebloviejo, by improving efficiency in the commercialization of agricultural products through the implementation of advanced technologies.

• المؤلف الرئيسي: Zúñiga Zambrano, Kevin Reynaldo (author)
• التنسيق: bachelorThesis
• منشور في: 2023
• الموضوعات: Herramientas tecnológicas; Comercialización agrícola; Pequeños agricultores; Eficiencia; tecnologías de la información y comunicación (TIC); Innovación; Competitividad; Sostenibilidad.
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/15121