Estrategias de comunicación de la Gobernación de Los Ríos durante el periodo 2022-2023
Communication strategies have currently become a main tool to be able to report on different events relevant to society. The role played by the Government of Los Ríos is fundamental for the growing development of the province, so each of its communication activities must be linked to citizen well-be...
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | bachelorThesis |
| Baskı/Yayın Bilgisi: |
2023
|
| Konular: | |
| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/15070 |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
Etiketle | Özet: | Communication strategies have currently become a main tool to be able to report on different events relevant to society. The role played by the Government of Los Ríos is fundamental for the growing development of the province, so each of its communication activities must be linked to citizen well-being and protection, in order to provide a better lifestyle hand in hand with equity and the same possibilities for individual growth. The research has a qualitative approach, allowing to obtain a clear perspective on the communication strategies implemented in the governorate of Los Ríos, applying a type of descriptive research to collect information through the survey technique. The communication plan implemented in this organization is created annually and reviewed by the communication secretary of the presidency, which allows connection with citizens through press conferences that are used to inform relevant news that helps generate and keep trust. For communication strategies, a variety of communication channels must be used to reach different segments of the population, this includes social networks, websites, traditional media, email and face-to-face meetings. |
|---|