Cambio de imagen institucional de la Espol 2019
The present research project with the theme "CHANGE OF THE INSTITUTIONAL IMAGE OF LA ESPOL 2019" is proposed in order to analyze the redesign of the institutional image, to identify the visual message that it wants to project, for which the qualitative method was used through direct observ...
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| Format: | bachelorThesis |
| Publicat: |
2020
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| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/8807 |
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Afegir etiqueta | Sumari: | The present research project with the theme "CHANGE OF THE INSTITUTIONAL IMAGE OF LA ESPOL 2019" is proposed in order to analyze the redesign of the institutional image, to identify the visual message that it wants to project, for which the qualitative method was used through direct observation, interviews with different experts in design, visual communication and marketing, in the same way bibliographic research, which established relevant information according to the topic. For this reason, in the case analysis, main contents are exposed that reflect the importance of an image as such, likewise, essential guidelines were obtained before redesigning a brand, as well as the challenges that are assumed when presenting a new one. image, as in the case of the Escuela Superior Politécnica de Litoral, the repercussions and criticisms that were generated at the time due to the disappearance of the “Polito” turtle. ESPOL is a prestigious Ecuadorian institution that has had years of experience, so without a doubt they continue to innovate in the field of research and science, so with the redesign presented it will be determined that their visual identity is aimed at a society of changes., where it is expected to have a broader approach with the general public. |
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