Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos
The objective of the general research focused on Analyzing the incidence of the company's communication strategies in relation to performance and work motivation in the Esika company belonging to the Puebloviejo Canton, province of Los Ríos, the research is descriptive under a No design. experi...
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| Formáid: | bachelorThesis |
| Foilsithe / Cruthaithe: |
2024
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| Rochtain ar líne: | http://dspace.utb.edu.ec/handle/49000/16382 |
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Cuir clib leis | _version_ | 1863483797300838400 |
|---|---|
| author | Moran Lara, Ginger Nicol |
| author2 | Vite Figueroa, Daniela Paulina |
| author2_role | author |
| author_facet | Moran Lara, Ginger Nicol Vite Figueroa, Daniela Paulina |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Hidalgo Vidal, Fausto |
| dc.creator.none.fl_str_mv | Moran Lara, Ginger Nicol Vite Figueroa, Daniela Paulina |
| dc.date.none.fl_str_mv | 2024-05-01T21:25:48Z 2024-05-01T21:25:48Z 2024 |
| dc.format.none.fl_str_mv | 65 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/16382 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2024 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Organización Motivación laboral Comunicación Administración |
| dc.title.none.fl_str_mv | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The objective of the general research focused on Analyzing the incidence of the company's communication strategies in relation to performance and work motivation in the Esika company belonging to the Puebloviejo Canton, province of Los Ríos, the research is descriptive under a No design. experimental based on the inductive and deductive methods, the population and the sample were made up of 30 workers and the manager of the beauty company Esika, the following data collection techniques were applied according to each variable of the study, for which The survey was used and its instruments consisted of a questionnaire of multiple choice questions, which were established to be subjected to analysis and brought to a statistical report by creating graphs that visualize the results obtained. In this sense, the study carried out determined that the impact of communication strategies on the functionality of a company is notably linked to performance and work motivation since it was evident that this is an indispensable factor that provides a better environment and work environment. job. |
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| format | bachelorThesis |
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| language_invalid_str_mv | es |
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| publishDate | 2024 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2024 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
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| spelling | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajosMoran Lara, Ginger NicolVite Figueroa, Daniela PaulinaOrganizaciónMotivación laboralComunicaciónAdministraciónThe objective of the general research focused on Analyzing the incidence of the company's communication strategies in relation to performance and work motivation in the Esika company belonging to the Puebloviejo Canton, province of Los Ríos, the research is descriptive under a No design. experimental based on the inductive and deductive methods, the population and the sample were made up of 30 workers and the manager of the beauty company Esika, the following data collection techniques were applied according to each variable of the study, for which The survey was used and its instruments consisted of a questionnaire of multiple choice questions, which were established to be subjected to analysis and brought to a statistical report by creating graphs that visualize the results obtained. In this sense, the study carried out determined that the impact of communication strategies on the functionality of a company is notably linked to performance and work motivation since it was evident that this is an indispensable factor that provides a better environment and work environment. job.The objective of the general research focused on Analyzing the incidence of the company's communication strategies in relation to performance and work motivation in the Esika company belonging to the Puebloviejo Canton, province of Los Ríos, the research is descriptive under a No design. experimental based on the inductive and deductive methods, the population and the sample were made up of 30 workers and the manager of the beauty company Esika, the following data collection techniques were applied according to each variable of the study, for which The survey was used and its instruments consisted of a questionnaire of multiple choice questions, which were established to be subjected to analysis and brought to a statistical report by creating graphs that visualize the results obtained. In this sense, the study carried out determined that the impact of communication strategies on the functionality of a company is notably linked to performance and work motivation since it was evident that this is an indispensable factor that provides a better environment and work environment. job.El objetivo de la investigación general se enfocó en Analizar la incidencia de las estrategias comunicacional de la empresa en relación en el desempeño y motivación laboral en la empresa Esika perteneciente al Cantón Puebloviejo provincia de los Ríos, la investigación es de tipo descriptiva bajo un diseño No experimental en función de los métodos inductivo y deductivo, la población y la muestra estuvo conformada por 30 trabajadores y el gerente de la empresa de belleza Esika, se aplicó las siguientes técnicas de recolección de datos de acuerdo a cada variable del estudio, por lo cual se utilizó la encuesta y sus instrumentos se conformó de un cuestionario de preguntas de opción múltiple, los cuales se establecieron para ser sometidas a un analizada y llevadas a un reporte estadístico mediante la elaboración de gráficos que visualicen los resultados obtenidos. En este sentido, el estudio realizado determinó que la incidencia de las estrategias comunicacionales en la funcionalidad de una empresa está vinculada notablemente en el desempeño y la motivación laboral ya que se pudo evidenciar que este es un factor indispensable que proporciona un mejor ambiente y entorno de trabajo.BABAHOYO: UTB, 2024Hidalgo Vidal, Fausto2024-05-01T21:25:48Z2024-05-01T21:25:48Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis65 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/16382esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2024-05-03T08:01:26Zoai:dspace.utb.edu.ec:49000/16382Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:24:47.210316Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos Moran Lara, Ginger Nicol Organización Motivación laboral Comunicación Administración |
| status_str | publishedVersion |
| title | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| title_full | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| title_fullStr | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| title_full_unstemmed | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| title_short | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| title_sort | Estrategias comunicacionales de las empresas para motivar a sus equipos de trabajos |
| topic | Organización Motivación laboral Comunicación Administración |
| url | http://dspace.utb.edu.ec/handle/49000/16382 |