Redes sociales como instrumento de marketing deportivo. Caso Santa Rita de Vinces temporada 2019

Analyzing social networks as a sports marketing tool gave us the opportunity to get to know the reality of the Santa Rita Club in depth. Institution that tries to adapt to new forms of communication and that in this way has made mistakes that have not made it possible to meet the objectives set: To...

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Detalles Bibliográficos
Autor Principal: Palma Bajaña, Melissa Michelle (author)
Formato: bachelorThesis
Publicado: 2020
Subjects:
Acceso en liña:http://dspace.utb.edu.ec/handle/49000/8854
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