Gestión de ventas de la Importadora Jorua de la ciudad de Babahoyo del periodo 2022.

The present case study, according to its object of study, is focused on analyzing the sales management of the Jorua Importer in the city of Babahoyo for the period 2022, based on the fact that there are shortcomings in the organization related to the commercial area, one of these being The lack of knowledge on the part of human talent about the services and products that the company sells, as well as the quality of these items, causes problems, which has caused the business to be affected, which reflects the lack of implementation of processes. aimed at managing income from the marketing of pharmaceutical products. By virtue of what has been stated, this type of analysis of sales management at Importadora Jorua will allow the marketing processes of both products and services offered by this business to be improved, considering an approach based on the research line “Financial management, administrative, tax, audit and control", in the same way the subline of "Business and public and private institutions", as well as the articulation of the linkage/practice project called "Application of Management and Administrative Processes in the Public Sector and Private”, allowing in this way to apply knowledge, experience and skills, both commercial and administrative. Therefore, the execution of this case study has been feasible, since a series of critical factors could be identified that make a better commercial operation impossible, based on the fulfillment of the object of study that allowed us to analyze the sales management of the company. company based on the period 2022.

• Päätekijä: Puya Maliza, Edinson Javier (author)
• Aineistotyyppi: bachelorThesis
• Julkaistu: 2023
• Aiheet: Gestión; Ventas; Ineficiencia; Servicio; Enfoque de investigación; Causa
• Linkit: http://dspace.utb.edu.ec/handle/49000/14736