Fidelización de clientes en el Comercial Centro de Negocios Lalita de la ciudad de Ventanas - periodo 2024.

The Lalita Business Center Commercial Center, located in the Ventanas canton, despite having been in the market for more than ten years, its main problem centers on not implementing customer loyalty strategies, which has influenced its ability to retain its consumers in the competitive local market and has generated a reduction in its sales; This study analyzed the commercial dynamics of the business and its relationship with customer satisfaction and loyalty during 2024. It was identified that the lack of specific loyalty strategies generates an inconsistent customer experience; Among the main deficiencies detected, the absence of benefit programs, personalized incentives, or reward systems that motivate customers to return stands out. The study proposes implementing key strategies such as points programs, exclusive discounts for frequent customers, and raffles for their purchases; It is also suggested to design satisfaction surveys to better understand the needs of the target audience; In addition to introducing the concepts of customer loyalty to the owner so that she has a better overview of the strategies she can use within her microbusiness, all of this will help build customer loyalty so that the microbusiness can increase its sales.

• Autor Principal: Rivas Vera, Daniel Lizandro (author)
• Formato: bachelorThesis
• Publicado: 2025
• Subjects: Fidelización; Lealtad; Estrategias; Satisfacción; Clientes; Comercio
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/18170