PODCAST COMO HERRAMIENTA DE COMUNICACIÓN PARA PERIODISTAS DEPORTIVOS DEL CIRCULO DE PERIODISTAS DE LOS RIOS, AÑO 2022

The objective of this research work is to determine the incidence of the podcast as a communication tool for sports journalists from the Sports Journalists Circle of Los Ríos, in the year 2022. For which, the importance of the podcast as a communication tool was analyzed, the main technological and...

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Bibliographic Details
Main Author: Echeverria Mera, Juan Fernando (author)
Format: bachelorThesis
Published: 2022
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Online Access:http://dspace.utb.edu.ec/handle/49000/13494
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Summary:The objective of this research work is to determine the incidence of the podcast as a communication tool for sports journalists from the Sports Journalists Circle of Los Ríos, in the year 2022. For which, the importance of the podcast as a communication tool was analyzed, the main technological and public access advantages of this system were identified, for which a bibliographic study of the implementation of this tool in other contexts was carried out, and a field study to measure the knowledge of the subject by journalists in the province of Los Ríos and their willingness to implement the podcast in their journalistic work. Finally, a training plan on the use of the podcast as a communication tool was proposed for the members of the Sports Journalists Circle of Los Ríos.