Análisis de la intención del comportamiento de los consumidores turístico de parques acuáticos post covid-19 del cantón Montalvo

This case study made reference to the analysis of the intention of the behavior of the tourist consumers of post-covid-19 water parks of the Montalvo canton, in addition, visited by the different tourists from the different regions of Ecuador, where their main attractions are the landscapes rural ar...

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Autor principal: Garcia Gaibor, Jonnathan Andres (author)
Format: bachelorThesis
Publicat: 2020
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Accés en línia:http://dspace.utb.edu.ec/handle/49000/9056
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Sumari:This case study made reference to the analysis of the intention of the behavior of the tourist consumers of post-covid-19 water parks of the Montalvo canton, in addition, visited by the different tourists from the different regions of Ecuador, where their main attractions are the landscapes rural areas and the different water parks that the canton has. The general objective of the research was to analyze the behavior of consumers in Post-Covid 19 water parks, where solutions were proposed for a tourist reactivation in the future. The applied methodology was exploratory, inductive, deductive and analytical research, for this reason the convenience sampling technique was used through surveys that were carried out online for reasons of the Covid-19 pandemic, and the population was the inhabitants of the different cantons of the province of Los Ríos.