IMPACTO DE LOS MEDIOS DE COMUNICACIÓN EN EL DESARROLLO SOCIAL Y CULTURAL DE LOS SEGUIDORES DE ALDIA.COM.EC.
The general objective of this research was to analyze the impact of the media on social and cultural development in the digital media Aldia.com.ec, for the development of this research several background studies already conducted on the subject were taken into account, adhering to the Organic Law of...
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| Formatua: | bachelorThesis |
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2022
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| Sarrera elektronikoa: | http://dspace.utb.edu.ec/handle/49000/13483 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | The general objective of this research was to analyze the impact of the media on social and cultural development in the digital media Aldia.com.ec, for the development of this research several background studies already conducted on the subject were taken into account, adhering to the Organic Law of Communication established by Ecuador which aims to awaken interest in learning and cultivating everything related to the cultural environment, which has been lost today in society. A qualitative approach methodology was used in which surveys were developed for the followers of the digital media ALDIA. COM, it is also a type of exploratory, descriptive, field and observation research, through this it was possible to establish the studies to identify the problem of study, the relationship between the variables and reach an optimal result for the solution, in which it was concluded to develop the proposal of a training workshop guide aimed at digital media professionals to include cultural issues in their work relationship and thus awaken the interest of its audience. As a result, it was found that digital media play an important role in transmitting a lot of knowledge, values and customs to their followers based on their dissemination. |
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