MARKETING ESTRATEGICO Y SU IMPACTO EN LA PROMOCIÓN TURISTICA DE LA HACIENDA EMELY COMPLEJO TURISTICO DEL CANTÓN MOCACHE AÑO 2022.
This research work or dissertation prior to obtaining the degree in Hospitality and Tourism consists of analyzing strategic marketing and its impact on the tourism promotion of the Hacienda Emely Tourist Complex of the Mocache canton, year 2022. The applied methodology has been descriptive and docum...
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| Format: | bachelorThesis |
| Izdano: |
2022
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| Online dostop: | http://dspace.utb.edu.ec/handle/49000/13564 |
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Označite | Izvleček: | This research work or dissertation prior to obtaining the degree in Hospitality and Tourism consists of analyzing strategic marketing and its impact on the tourism promotion of the Hacienda Emely Tourist Complex of the Mocache canton, year 2022. The applied methodology has been descriptive and documentary, in which it was possible to analyze and describe the importance of a marketing plan. To obtain information, an interview was conducted with the Manager of this tourist complex in order to learn about the strategies used to attract a greater number of visitors, highlighting that the complex applies various promotions in tickets, food, drinks and in the activities that are offered. the visitors wish to carry out, in addition to carrying out a survey of the inhabitants of this canton in which it was possible to know if the people knew and had visited the tourist complex and to know the level of satisfaction of the services offered by the tourist complex Finally, in this investigative work, the design of a strategic marketing plan is proposed, which will be of great help to the tourist promotion of the Hacienda Emely Tourist Complex |
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