Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021.
This study is called "Customer loyalty of the Ricardito Jr. commercial in the San Juan parish" and is developed with the objective of analyzing the loyalty strategies that are applied in the Ricardito Jr. commercial through the specification of the activities that are carried out. They dev...
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| Автор: | |
|---|---|
| Формат: | bachelorThesis |
| Опубліковано: |
2022
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| Предмети: | |
| Онлайн доступ: | http://dspace.utb.edu.ec/handle/49000/12996 |
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Додати тег | _version_ | 1840021869978189824 |
|---|---|
| author | Soriano Arana, Cristina Isabel Mercedes |
| author_facet | Soriano Arana, Cristina Isabel Mercedes |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Mora Aristega, Julio Ernesto |
| dc.creator.none.fl_str_mv | Soriano Arana, Cristina Isabel Mercedes |
| dc.date.none.fl_str_mv | 2022-10-23T19:03:58Z 2022-10-23T19:03:58Z 2022 |
| dc.format.none.fl_str_mv | 47 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12996 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Fidelización Retener Captar Clientes Estrategia Procesos |
| dc.title.none.fl_str_mv | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This study is called "Customer loyalty of the Ricardito Jr. commercial in the San Juan parish" and is developed with the objective of analyzing the loyalty strategies that are applied in the Ricardito Jr. commercial through the specification of the activities that are carried out. They develop on a daily basis for sale, for its effect it is necessary to consider the line of investigations Financial, administrative, tax, audit and control, in addition to the marketing and commercialization subline. The methods that are applied are descriptive because they specify the processes that will be developed to attract and retain customers, on the other hand, the analytical method synthesizes and classifies the relevant information in order to determine the existing problems and the bibliographic method contributes in the compilation of information based on the criteria of different authors. The techniques that agreed on the acquisition of information are the interview and the surveys, with the help of the interview questionnaire instruments applied to the owner-manager of the Ricardito Jr. commercial and the survey form carried out on 14 employees of the company. It was obtained as a result that the loyalty strategies that are applied are: offer of a personalized service and in direct contact with the clients, not making promises that are impossible to fulfill, design of a loyalty program depending on the type of clients, management of complaints suggestions and claims in addition to the use of social networks to build customer loyalty through online advertising. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_5aa617dc48afee18679d8106a6df0807 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12996 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021.Soriano Arana, Cristina Isabel MercedesFidelizaciónRetenerCaptarClientesEstrategiaProcesosThis study is called "Customer loyalty of the Ricardito Jr. commercial in the San Juan parish" and is developed with the objective of analyzing the loyalty strategies that are applied in the Ricardito Jr. commercial through the specification of the activities that are carried out. They develop on a daily basis for sale, for its effect it is necessary to consider the line of investigations Financial, administrative, tax, audit and control, in addition to the marketing and commercialization subline. The methods that are applied are descriptive because they specify the processes that will be developed to attract and retain customers, on the other hand, the analytical method synthesizes and classifies the relevant information in order to determine the existing problems and the bibliographic method contributes in the compilation of information based on the criteria of different authors. The techniques that agreed on the acquisition of information are the interview and the surveys, with the help of the interview questionnaire instruments applied to the owner-manager of the Ricardito Jr. commercial and the survey form carried out on 14 employees of the company. It was obtained as a result that the loyalty strategies that are applied are: offer of a personalized service and in direct contact with the clients, not making promises that are impossible to fulfill, design of a loyalty program depending on the type of clients, management of complaints suggestions and claims in addition to the use of social networks to build customer loyalty through online advertising.This study is called "Customer loyalty of the Ricardito Jr. commercial in the San Juan parish" and is developed with the objective of analyzing the loyalty strategies that are applied in the Ricardito Jr. commercial through the specification of the activities that are carried out. They develop on a daily basis for sale, for its effect it is necessary to consider the line of investigations Financial, administrative, tax, audit and control, in addition to the marketing and commercialization subline. The methods that are applied are descriptive because they specify the processes that will be developed to attract and retain customers, on the other hand, the analytical method synthesizes and classifies the relevant information in order to determine the existing problems and the bibliographic method contributes in the compilation of information based on the criteria of different authors. The techniques that agreed on the acquisition of information are the interview and the surveys, with the help of the interview questionnaire instruments applied to the owner-manager of the Ricardito Jr. commercial and the survey form carried out on 14 employees of the company. It was obtained as a result that the loyalty strategies that are applied are: offer of a personalized service and in direct contact with the clients, not making promises that are impossible to fulfill, design of a loyalty program depending on the type of clients, management of complaints suggestions and claims in addition to the use of social networks to build customer loyalty through online advertising.Este estudio se denomina “Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan” y se desarrolla con el objetivo de analizar las estrategias de fidelización que se aplican en el comercial Ricardito Jr. por medio de la especificación de las actividades que se desarrollan de forma cotidiana para la venta para su efecto es necesario considerar la línea de investigaciones Gestión Financiera, administrativa, tributaria, auditoría y control, además de, la sublínea marketing y comercialización. Los métodos que se aplican son el descriptivos porque especifican los procesos que se desarrollar para captar y retener a los clientes, por otro lado, el método analítico, sintetiza y clasifica la información relevante con la finalidad de determinar los problemas existentes y el método bibliográfica contribuye en la recopilación de información a partir del criterio de diferentes autores. Las técnicas que consensuaron la adquisición de la información son la entrevista y la encuestas, con ayuda de los instrumentos cuestionario de entrevistas aplicada al propietario- administrador del comercial Ricardito Jr. y el formulario de encuesta realizado a14 empleados con los que cuenta la empresa. Se obtuvo como resultado que las estrategias de fidelización que se aplican son: oferta de un servicio personalizado y en contacto directo con los clientes, no realizar promesas que sean imposible de cumplir, diseño de programa de fidelización dependiendo tipo de clientes, gestión de las quejas sugerencias y reclamos además de la utilización de las redes sociales para fidelizar a los clientes a través de publicidades en línea.Babahoyo: UTB-FAFI. 2022Mora Aristega, Julio Ernesto2022-10-23T19:03:58Z2022-10-23T19:03:58Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis47 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12996esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-10-24T08:01:09Zoai:dspace.utb.edu.ec:49000/12996Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02022-10-24T08:01:09Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyofalse |
| spellingShingle | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. Soriano Arana, Cristina Isabel Mercedes Fidelización Retener Captar Clientes Estrategia Procesos |
| status_str | publishedVersion |
| title | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| title_full | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| title_fullStr | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| title_full_unstemmed | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| title_short | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| title_sort | Fidelización del cliente del comercial Ricardito Jr. en la parroquia San Juan periodo 2021. |
| topic | Fidelización Retener Captar Clientes Estrategia Procesos |
| url | http://dspace.utb.edu.ec/handle/49000/12996 |