NARRATIVAS Y STORYTELLING: LAS HISTORIAS EN LA COMUNICACIÓN Y CÓMO ESTAS PUEDEN INFLUIR EN LA PERCEPCIÓN Y COMPRENSIÓN DE LA INFORMACIÓN.

The research seeks to make known the importance of Narratives and Storytelling in communication and how they influence the perception and understanding of information. Currently, a transformation has been experienced by which They have made new tools through which the new narratives are executed and likewise these indicate the interests and current forms of use of information by citizens. The planned objective for this research is based on recognizing the impact of narratives and 'Storytelling' on communication, focusing on how these techniques influence the perception and understanding of information by the public. To achieve this, a descriptive and investigative methodology is programmed to study perceptions and experiences of the audiences to correlate them with the variables under study. The results achieved in this process express the importance of including these narration techniques in what is sought to be transmitted to the audience. public and the way in which they influence the understanding of information. Through the results, it was possible to show the interaction that the students had when analyzing the content that was shown in order to recognize how the understanding and perception of storytelling was in each of the students and how this can help each of them choose Apply this technique in your stories.

• Hlavní autor: SOLANGE ESTEFANIA REYES CONTRERAS (author)
• Médium: bachelorThesis
• Vydáno: 2024
• Témata: ´´Storytelling´´; Técnicas narrativas; COMUNICACION
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/17371