Gestión de ventas del Bazar Primicias de la ciudad de Babahoyo periodo 2021.

This study is called "sales management of the Bazar Primicias of the city of Babahoyo period 2021", it is necessary to emphasize that the company is dedicated to the commercialization of stationery and household products, for several years it has been supplying the needs of the fluminense community, this study allowed to identify the processes that are developed frequently to determine the causes and effects that lead to providing the information collected so that their owners make the corresponding improvements, this is developed with the help of the research methodology that refers the use of descriptive, analytical and bibliographic methods, in addition to the interview techniques carried out through the interview questionnaire that is structured with eight questions that are applied to the owner and the survey that was carried out through the survey form that is It consists of eight questions asked of the employees of the Bazar Prim As a result, it resulted in poor sales processes, since a sales budget is not made, sales are not monitored, it does not have a sales control system, it lacks a procedures manual, they do not have with a plan to attract customers, the results are not measured, constant change of suppliers that increases sales prices and does not have personnel to train sales. In conclusion, the company has problems that manage sales that affect its growth and must be solved as soon as possible.

• Prif Awdur: Martínez Troya, Angie Nallely (author)
• Fformat: bachelorThesis
• Cyhoeddwyd: 2022
• Pynciau: Gestión; Ventas; Procesos; Promoción; Agentes de ventas; Técnicas de ventas
• Mynediad Ar-lein: http://dspace.utb.edu.ec/handle/49000/12983