Cultura organizacional en la Panaderia y Pasteleria California Sucursal l046 de la ciudad de Babahoyo

The Pancali bakery and patisserie, better known as California, is a national company and in the city of Babahoyo it has been developing its daily activities for more than a decade, which has remained in the market due to the quality and innovation of its products. , It has several branches in the same town, branch L046 being one of those that presents problems that refer to an organizational culture that is not in accordance with the mission and vision that the members of this prestigious company intend to carry out. such as: selection of personnel with a lack of knowledge in the area to be performed, lack of clear internal policies, manipulation of regulations at the convenience of supervisors, lack of supervision for the use of uniforms, conflicts in the development of teamwork, lack of organization and establishment of processes, inadequate infrastructure and lack of leadership. The same that have to be analyzed to determine their incidence in the development of daily activities in relation to the organizational culture of the branch considering the lines of research information systems, communication and entrepreneurship and innovation and marketing and marketing sub-line, the methodology that allows to carry out the research includes the analytical and descriptive methods while the techniques that allow collecting information is survey and interview through their respective instruments: interview questionnaire and survey questionnaire.

• Κύριος συγγραφέας: Gonzalez Fernández, Emilia (author)
• Μορφή: bachelorThesis
• Έκδοση: 2021
• Θέματα: Liderazgo; Trabajo en equipo; Infraestructura; Comunicación interna
• Διαθέσιμο Online: http://dspace.utb.edu.ec/handle/49000/9303