Estrategia publicitaria del Market pausa en la ciudad de Babahoyo en el periodo 2023.

An advertising strategy is a plan designed to promote a product, service or brand through different media and tactics, with the aim of capturing the attention of the target audience and persuading them to take a specific action, such as buying a product or contracting a service, In the context of the Market Pausa in the city of Babahoyo during the period 2023, an advertising strategy involves the analysis and understanding of the local market, the identification of the target audience and the selection of the most effective communication channels to reach said audience. This process includes the definition of clear and measurable objectives, such as increasing brand recognition, increasing sales or promoting customer loyalty. In addition, the creative elements of the advertising campaign must be considered, ranging from the central message and the visual design to the choice of advertising formats and media, such as social networks, print ads, radio, television and outdoor advertising. The implementation of an advertising strategy also requires a detailed budget and temporal planning that ensures the coherence and consistency of the message over time. It is crucial to monitor and evaluate the results to adjust the strategy as necessary and ensure compliance with the established objectives. An effective advertising strategy for the Market Pausa in Babahoyo in 2023 is based on a deep knowledge of the market and the target audience, creating attractive messages and using the right channels to reach and persuade consumers.

• Hovedforfatter: Campi Troya, Leonela Estefanía (author)
• Format: bachelorThesis
• Udgivet: 2024
• Fag: Digital; Estrategias; Innovación; Redes Sociales; Publicidad; Comercio
• Online adgang: http://dspace.utb.edu.ec/handle/49000/17335