Gestión de ventas en Deportes "Aguirre", ubicada en el Cantón Ventanas, en el periodo 2022.

The present case study was developed in the company Deportes Aguirre, located in the Cantón Ventanas, Province of Los Ríos, on Avenida Seminario and Velasco Ibarra, dedicated to the production of sports uniforms for the Olympics, physical education uniforms for different institutions. educational, both public and private, sports equipment, at affordable prices, with the purpose of identifying existing problems in the company, for which sales are low, to propose adequate and efficient strategies to increase sales and consequently the profitability of the company. Sales management in a commercial company is a fundamental pillar, because it serves to guide sales activities in a company, so that they are carried out in an appropriate and timely manner in order to achieve the objectives planned by the company. An adequate sales management should find new opportunities, make sales forecasts, manage reports and techniques. In the investigation carried out in the company Deportes Aguirre, I show the following results: it lacks sales monitoring, does not record sales, lacks control over them, does not have an inventory system, does not implement advertising, does not have a website and social networks, sellers do not use techniques and strategies in the sales process, in addition they do not apply marketing strategies, this generates a negative effect for the entity, since it runs the risk of losing customers and having a decrease in profitability.

• Egile nagusia: García García, Carla Janina (author)
• Formatua: bachelorThesis
• Argitaratua: 2023
• Gaiak: Gestión; Ventas; Marketing; Estrategias; Proceso de venta; Satisfacción al cliente; Técnicas.
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/13706