Satisfacción del cliente y su influencia en la rentabilidad de la Empresa "Lencería y Complemento del Hogar" de la ciudad de Babahoyo, en el periodo 2023.

The project titled “Customer Satisfaction and its Influence on the Profitability of the Lingerie and Home Accessories Company in Babahoyo for the Year 2023” analyzes the relationship between customer satisfaction and business profitability. Starting from the hypothesis of a significant positive relationship, surveys were conducted on a representative sample of households in Babahoyo and in-depth interviews. The methodology combined qualitative and quantitative methods, focusing on measuring product quality, customer service, value for money, and the overall shopping experience. The results showed that product quality and value for money are crucial for customer satisfaction and that better customer service and complaint management are essential to increasing loyalty. A positive correlation was found between customer satisfaction and profitability, confirming that improving the customer experience is vital for sustainable growth and higher profitability. Strategies such as loyalty programs, service quality improvements, and personalized customer service are proposed. In conclusion, customer satisfaction is key to the profitability and long-term success of the Lingerie and Home Accessories Company. Implementing customer-focused strategies will improve financial performance and consolidate the company's presence in the Babahoyo market.

• Autore principale: Filian Anastacio, Juan Vicente (author)
• Natura: bachelorThesis
• Pubblicazione: 2024
• Soggetti: Satisfacción del cliente; Rentabilidad
• Accesso online: http://dspace.utb.edu.ec/handle/49000/17098