Análisis de comportamiento de la audiencia de la Fan Page Mi Babahoyo

Currently social networks are an important part in the lives of human beings so that influence the behavior of users, their attitude according to what they consume in different digital media bringing with them their codes of action. Therefore, it is intended to analyze the behavior of the audience of the fan page "Mi Babahoyo", the importance of running this topic is because there are several users who change their actions and get very different patterns of behavior than the one they have personally compared to the one they reflect on the internet, mainly in social networks. The research was analyzed through the qualitative method, which was used as a technique direct observation, survey and focus group to collect data to determine the objective of the research. The fan page "Mi Babahoyo" turns out to be a very consumed media mainly by the citizens of Riosense being this incentivizing sensationalism to its followers.

• Tác giả chính: Guerrero Cortez, Lisbeth Carolina (author)
• Định dạng: bachelorThesis
• Được phát hành: 2021
• Những chủ đề: Comportamiento; Audiencia; Facebook; Fan page
• Truy cập trực tuyến: http://dspace.utb.edu.ec/handle/49000/10962