Semiótica discursiva y su impacto en el lenguaje radiofónico de Radio Unika 2020

Since ancient times, radio has been considered one of the most accessible means of communication to the public, due to the construction of the discursive message of radio language with the word. The main objective of the radio is the emission of messages, but it also establishes a relationship with the audience through its statements and the content of the program. Radio discursive semiotics has special characteristics, a product of the narrative singularities that the support demands and of the nature of the elements with which it works. This research sought to implement or adapt the elements of radio language to build a good radio discursive semiotics. With the analysis of the discursive semiotics of radio language, he identified the type of communication in Radio Unika 2020 programs with a target audience, as well as the viability and correct dissemination of its content using the elements of radio language to achieve better growth in future broadcasting projects. The research was applied and with a qualitative approach, because it sought to identify, describe and interpret the role of the discursive semiotics of radio language in radio programs. As a sample, the number of days of one of the programs that the radio has was considered, monitoring in the last hour, obtaining in just this time parameter an extract about its program. This research was aimed at making a good broadcast of the radio program, where it was recommended to use all the elements of the discursive semiotics of the radio language that allows the messages that reach the listeners to be understood and achieve the audience objective for progress of the program.

• 第一著者: Burgos Zamora, Oscar Alberto (author)
• フォーマット: bachelorThesis
• 出版事項: 2021
• 主題: Semiótica discursiva; Lenguaje radiofónico; La radio
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/10124