Atención al cliente en el Agroquímico Fertiagro de la Parroquía Ricaurte del cantón Urdaneta
The research carried out in Fertiagro in the city of Urdaneta, has as main objective to analyze the main negative situations that influence the customer service process, because the commercial activities and the positioning of organizations in the business market, depends on the perception or instit...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://dspace.utb.edu.ec/handle/49000/6600 |
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Add Tag | Summary: | The research carried out in Fertiagro in the city of Urdaneta, has as main objective to analyze the main negative situations that influence the customer service process, because the commercial activities and the positioning of organizations in the business market, depends on the perception or institutional image that the target audience possesses; reason why the case study was carried out through the application of the methodology formed by the types of descriptive research, documentary, deductive method, survey and questionnaire of questions, where it is detected as results, poor empathy, weak working environment and ignorance of the products to be offered, a context that negatively influences customer service |
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