Estrategias de marketing de la Tienda Online "Fabianas Store" de la ciudad de Babahoyo, período 2023.

The study titled "Marketing strategies of the online store FABIANA'S STORE in the city of Babahoyo, period 2023" analyzes in depth the marketing tactics used by the store. The main objective is to collect information about the presence on social networks, evaluate the strategies used and analyze the results to measure its effectiveness. Additionally, recommendations are proposed to improve store performance in terms of marketing and customer satisfaction. This study is part of the research line "Information and Communication Systems, Entrepreneurship and Innovation", specifically in the Marketing and Commercialization subline. FABIANA’S STORE, dedicated to the sale of beauty items, clothing and accessories, faces significant challenges in visibility and customer loyalty due to competition in the digital market. The analysis examines how human and material resources are coordinated to effectively connect with target markets. Digital advertising campaigns, search engine optimization (SEO), presence and engagement on social networks, and customer loyalty techniques are evaluated, in addition, the importance of a strong brand identity, a positive user experience in the online store, and the use of data analysis to personalize offers and communications. The study also addresses the need to increase investment in paid advertising and establish strategic collaborations with other brands and influencers in the sector through the collection and analysis of data, the strengths and weaknesses of current strategies will be identified and specific improvements will be proposed. to optimize online visibility, increase web traffic, and improve customer conversion and retention.

• Autor principal: Silva Arreaga, Norma Isabel (author)
• Format: bachelorThesis
• Publicat: 2024
• Matèries: Digital; Estrategias; Marketing; Publicidad; Web; Comercio
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/17387