Estrategias de ventas en la Empresa Agripac en el Recinto Puerto Pechiche del cantón Puebloviejo periodo 2022.

This study focuses on the analysis of Agripac's sales strategies, located in the Puerto Pechiche precinct of Puebloviejo Canton, during the 2023 period. The main objectives of this research are to enhance profitability and customer satisfaction through the effective implementation of sales strategies. To achieve these goals, four key objectives were established. Firstly, the aim was to analyze the effectiveness of existing sales processes. Secondly, there was an intention to establish a solid foundation of theoretical fundamentals supporting the research. Thirdly, a detailed study of Agripac's current sales strategies was carried out to identify areas for improvement and growth opportunities. Lastly, efforts were made to organize and provide the necessary tools and skills for the sales team to meet the established objectives. The methodology used in this study combines qualitative and quantitative methods, applying a mixed approach. Techniques such as surveys and statistics were used to analyze the case study's situation and obtain deductive results. Additionally, interviews with the area manager were conducted as part of the qualitative approach, allowing for valuable insights and an inductive interpretation of the data. To gather information, documentary methodology was employed, utilizing sources such as texts, journals, and scientific articles. Field methodology was also applied, involving techniques like observation, interviews, and surveys. Questionnaires served as the primary tool for collecting relevant data.

• Hovedforfatter: Peralta Bustamante, Michelle Estefanía (author)
• Format: bachelorThesis
• Udgivet: 2023
• Fag: Agripac; Atención; Cliente; Ventas; Estrategias
• Online adgang: http://dspace.utb.edu.ec/handle/49000/14734