Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión

Tourism marketing strategies as tools to promote the natural resources of La Unión Parish, once those strategies applicable to the environment of this rural parish have been identified, the way to promote them or make them known to the inhabitants is established, in addition, they will require strat...

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Autor Principal: Alcivar Arias, Helen Jaricsa (author)
Formato: bachelorThesis
Publicado: 2021
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Acceso en liña:http://dspace.utb.edu.ec/handle/49000/9925
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author Alcivar Arias, Helen Jaricsa
author_facet Alcivar Arias, Helen Jaricsa
author_role author
collection Repositorio Universidad Técnica de Babahoyo
dc.contributor.none.fl_str_mv Izurieta Puente, Electra Maricela
dc.creator.none.fl_str_mv Alcivar Arias, Helen Jaricsa
dc.date.none.fl_str_mv 2021-07-01T03:50:44Z
2021-07-01T03:50:44Z
2021
dc.format.none.fl_str_mv 29 p.
application/pdf
dc.identifier.none.fl_str_mv http://dspace.utb.edu.ec/handle/49000/9925
dc.language.none.fl_str_mv es
dc.publisher.none.fl_str_mv BABAHOYO: UTB, 2021
dc.rights.none.fl_str_mv Atribución-NoComercial-SinDerivadas 3.0 Ecuador
http://creativecommons.org/licenses/by-nc-nd/3.0/ec/
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv reponame:Repositorio Universidad Técnica de Babahoyo
instname:Universidad Técnica de Babahoyo
instacron:UTB
dc.subject.none.fl_str_mv Estrategias de marketing
Recursos naturales
Marketing turístico
dc.title.none.fl_str_mv Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/bachelorThesis
description Tourism marketing strategies as tools to promote the natural resources of La Unión Parish, once those strategies applicable to the environment of this rural parish have been identified, the way to promote them or make them known to the inhabitants is established, in addition, they will require strategic alliances For this process to be carried out in the best way and the phase is successful. On the other hand, the population of La Unión Parish has several natural resources which must be promoted and preserved by all the authors who are immersed in those projects. In the same way, through tourism marketing, guidelines will be incorporated which are favorable for absolutely all the people who are immersed in that project. Finally, the chosen strategies will allow the process of those natural resources existing in La Unión Parish to have a favorable reception and to achieve the success of their promotion before all the inhabitants.
eu_rights_str_mv openAccess
format bachelorThesis
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instname_str Universidad Técnica de Babahoyo
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network_acronym_str UTB
network_name_str Repositorio Universidad Técnica de Babahoyo
oai_identifier_str oai:dspace.utb.edu.ec:49000/9925
publishDate 2021
publisher.none.fl_str_mv BABAHOYO: UTB, 2021
reponame_str Repositorio Universidad Técnica de Babahoyo
repository.mail.fl_str_mv .
repository.name.fl_str_mv Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo
repository_id_str 0
rights_invalid_str_mv Atribución-NoComercial-SinDerivadas 3.0 Ecuador
http://creativecommons.org/licenses/by-nc-nd/3.0/ec/
spelling Estrategias de marketing turístico de los recursos naturales de la Parroquia La UniónAlcivar Arias, Helen JaricsaEstrategias de marketingRecursos naturalesMarketing turísticoTourism marketing strategies as tools to promote the natural resources of La Unión Parish, once those strategies applicable to the environment of this rural parish have been identified, the way to promote them or make them known to the inhabitants is established, in addition, they will require strategic alliances For this process to be carried out in the best way and the phase is successful. On the other hand, the population of La Unión Parish has several natural resources which must be promoted and preserved by all the authors who are immersed in those projects. In the same way, through tourism marketing, guidelines will be incorporated which are favorable for absolutely all the people who are immersed in that project. Finally, the chosen strategies will allow the process of those natural resources existing in La Unión Parish to have a favorable reception and to achieve the success of their promotion before all the inhabitants.Tourism marketing strategies as tools to promote the natural resources of La Unión Parish, once those strategies applicable to the environment of this rural parish have been identified, the way to promote them or make them known to the inhabitants is established, in addition, they will require strategic alliances For this process to be carried out in the best way and the phase is successful. On the other hand, the population of La Unión Parish has several natural resources which must be promoted and preserved by all the authors who are immersed in those projects. In the same way, through tourism marketing, guidelines will be incorporated which are favorable for absolutely all the people who are immersed in that project. Finally, the chosen strategies will allow the process of those natural resources existing in La Unión Parish to have a favorable reception and to achieve the success of their promotion before all the inhabitants.Las estrategias de marketing turísticas como herramientas ante la promoción de los recursos naturales de la Parroquia La Unión, una vez identificadas aquellas estrategias aplicables al entorno de esta Parroquia rural se establece la manera de promocionarlas o hacerlas conocer a los pobladores, además, requerirán alianzas estrategias para que este proceso lo lleven acabo de la mejor manera y sea exitosa la fase. Por otra parte, la población de la Parroquia La Unión posee varios recursos naturales los cuales deben ser promocionados y preservados, por todos los autores que estén inmersos en aquellos proyectos. De igual manera, mediante el marketing turístico se incorporarán lineamientos los cuales sean favorables para absolutamente todas las personas que estén inmersas en aquel proyecto. Finalmente, las estrategias escogidas permitirán que el proceso de aquellos recursos naturales existentes en la Parroquia La Unión tengan una acogida favorable y lleguen al éxito de su promoción ante todos los pobladores.BABAHOYO: UTB, 2021Izurieta Puente, Electra Maricela2021-07-01T03:50:44Z2021-07-01T03:50:44Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis29 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/9925esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:23:29Zoai:dspace.utb.edu.ec:49000/9925Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:20:43.132632Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue
spellingShingle Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
Alcivar Arias, Helen Jaricsa
Estrategias de marketing
Recursos naturales
Marketing turístico
status_str publishedVersion
title Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
title_full Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
title_fullStr Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
title_full_unstemmed Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
title_short Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
title_sort Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
topic Estrategias de marketing
Recursos naturales
Marketing turístico
url http://dspace.utb.edu.ec/handle/49000/9925