Gestión publicitaria en el Comercial "Vimport" de la ciudad de Babahoyo en el periodo 2023.

During 2023, VIMPORT, a business specialized in technological products in Babahoyo, implemented a comprehensive advertising management strategy to strengthen its presence in the local market. They used a variety of advertising channels that ranged from traditional media such as radio and local press, to digital platforms such as social networks and email. This multi-channel approach allowed VIMPORT to maximize the visibility of its brand and effectively reach its target audience, made up of consumers interested in advanced technology. The allocated budget was efficiently managed to optimize return on investment, ensuring that each advertising campaign was aligned with the company's commercial objectives. Advertising strategies were designed to highlight the competitive advantages of VIMPORT products, focusing on quality and service to differentiate themselves in the local market. Continuous evaluation of campaign effectiveness was conducted using key metrics such as sales growth, brand awareness, and customer satisfaction. This approach not only attracted new clients, but also created loyalty among existing ones by guaranteeing a positive advertising experience consistent with the company's value proposition. VIMPORT's advertising management in Babahoyo during the 2023 period not only consolidated its position as a leader in technology products in the region, but also set a standard in the effective integration of advertising strategies with strategic business objectives. This success reflects VIMPORT's ability to adapt and effectively respond to a competitive and dynamic environment.

• Auteur principal: Núñez Merizalde Lisseth Gabriela (author)
• Format: bachelorThesis
• Publié: 2024
• Sujets: Administración; Clientes; Empresa; Gestión; Publicidad
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/17018