Promoción de los atractivos turísticos y su aporte al desarrollo turístico del cantón Buena Fe provincia de los Ríos

In the present research project has been made the promotion of tourist attractions and their contribution to the tourist development of the canton Buena Fe province of Los Ríos, in this way the advertising of the attractions has been developed to obtain a tourist demand thus generating the improvement of quality of life of the inhabitants. This research project is constituted by different chapters which are detailed below: In the first chapter, we start with the contextual framework, aligning ourselves with the variables to be used, investigating how tourism promotion flows, observing that it is of great importance at the world level. However, after that, it was established what is the problem to be developed in this research. find the objectives and establish a justification for our project. In the second chapter of this research is constituted by the theoretical or referential framework that have the definitions and concepts of each of the issues raised in the research also within the category of analysis and the theoretical position was made an analysis of each of the variables of referring authors. In the third chapter in this part, the results are obtained through the surveys of the owners of the attractions and the direct suppliers of tourism (hotels, restaurants), the tables and statistical graphs that provide the basis of the project and their results drawing conclusions and recommendations. In the fourth chapter in this last chapter of the project, the proposal that was taken from the results of the research is added taking the elaboration of the advertising of the attractions through a web page, a promotional video, the social network Facebook being the inhabitants benefited through the socioeconomic resources obtained from tourism

• المؤلف الرئيسي: Burgos Mendoza, Mariella Stephania (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2018
• الموضوعات: Atractivos turísticos; Desarrollo turístico; Promoción
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/5477