Satisfacción del cliente en el Comercial Tres Hermanos de la parroquia Pimocha cantón Babahoyo periodo 2021.

The purpose of this document concerning the case study of Customer Satisfaction in Comercial Tres Hermanos is to provide a solution to the problems that arise in the satisfaction of business customers, since the growth of the company depends on consumers, and it is It is necessary to know them to grant them unique experiences, quality products and services, and for them to show their preference for the business and the service offered. The main objective of this work was to analyze the level of satisfaction of the customers of the "Tres Hermanos" Commercial and to carry out this study the quantitative and qualitative method was used, applying the different techniques such as the interview and the survey with the necessary instruments. to carry out the methodological process. By using the different techniques, data and relevant information about the variable were obtained, where it was obtained as a response that the local is not aware of the great importance of keeping customers satisfied not only with the products that are sold, but also with the attention provided, presenting loss of customers. Poor communication with customers and employee motivation are factors that generate nonconformities to users and have led to customer dissatisfaction and therefore to decreased sales. The respective recommendations are also detailed to improve the situation of the establishment and reach the mind of the consumer and make them loyal to the establishment.

• Autor principal: Campos Sánchez, Jessica Rosanna (author)
• Formato: bachelorThesis
• Publicado: 2022
• Materias: Satisfacción; Expectativas; Cliente; Atención; Calidad del servicio; Fidelidad
• Acceso en línea: http://dspace.utb.edu.ec/handle/49000/12458