Calidad del servicio al cliente del Comercial Don Saul de la ciudad de Babahoyo periodo 2021.

This research aims to show how the quality of customer service develops within the commercial as a result of poor customer service causing low productivity, quality service is one of the primary points that must be met within the company. in search of efficiently improving its operations in this way the performance of its collaborators will be efficient and sales will be increased. It is planned to show the customer service capacity that they have to perform in the work area, since being the first image that is given to the clients helps to maintain their preference, and if it is altered they can become in a threat. On many occasions it can be used incorrectly, affecting both its development and growth, which is why, mainly, the importance of said customer service must be defined, in order to properly structure the most optimal way to carry it out. Considering that the main objective of the company is to maintain its current customers and increase the clientele, significantly improving customer service, administrative tools are used, surveys are carried out on the owner and employees of the commercial in order to identify and Diagnose possible problems that may affect relationships with external customers. It is initially proposed to improve the application of strategies since currently there is a fairly poor approach to actions, which has caused discomfort between the company and internal customers, affecting its results, competitiveness and its permanence in the market.

• Tác giả chính: Vera Ortiz, Angie Johanna (author)
• Định dạng: bachelorThesis
• Được phát hành: 2022
• Những chủ đề: Calidad; Servicio; Cliente; Atención; Comercial
• Truy cập trực tuyến: http://dspace.utb.edu.ec/handle/49000/13032