Imagen corporativa del Comercial Angelito en el cantón Vinces durante el periodo 2022.
This case study has the general objective: Analyze the corporate image of the commercial Angelito, determining the factors that affect the perspective that the consumer has to create a direct relationship with the client, for the execution of the object of investigation, a directed interview was imp...
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| Format: | bachelorThesis |
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2023
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/13700 |
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Add Tag | Summary: | This case study has the general objective: Analyze the corporate image of the commercial Angelito, determining the factors that affect the perspective that the consumer has to create a direct relationship with the client, for the execution of the object of investigation, a directed interview was implemented. to the owner of the commercial in order to know components that influence the perception of the user, there was a need to develop a customer survey to find out their point of view regarding the supply of the premises, it was inevitable to resort to research instruments such as books and doctoral theses in order to acquire new knowledge about the study variable. This paper offers such research and presents the respective conclusion of interest to professionals, businessmen and academics, as well as future lines of research. |
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