Emprendimiento y la tendencia de mercado en el cantón Montalvo

The present investigation was carried out in Cantón Montalvo. This canton enjoys a pleasant climate between 21 to 30 degrees which allows a relaxing stay. It is made up of several venues such as: Mira Flores, Pretoria, Pisagua, San Joaquín, Río Chico and a rural parish that is La Esmeralda. Its main sources of work are: agriculture, masonry and tourism. With this case study, it is intended to analyze each of the tourism ventures, encouraging community organization and the work of local authorities to control compliance with tourism regulations. On the other hand, it seeks to share the benefits of tourism in order to include the population in tourism activities to strengthen the market trend, increase the influx of visitors and contribute to local tourism development. Surveys were carried out to the different owners of the tourist companies and it was determined that there is no interest on the part of them to strengthen the joint work and improve local tourism development. This case study is directed to the tourism activities carried out in the various tourist undertakings of the Montalvo Canton, encouraging the population in the community organization, the local authorities in controlling compliance with the canton's tourism regulations and sharing the spa owners the benefits of tourism, the importance of the innovation of their products, processes, goods and services offered to their visitors in the tourism market of the sector and joint work that facilitates the contribution to local tourism development.

• 第一著者: Narea Rodríguez, Geoconda Cristina (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2019
• 主題: Organizaciones comunitarias; Reglamentación; Actividades; Emprendimientos turísticos
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/6226