Influencia de la comunicación digital en el ámbito cultural de los jóvenes del barrio 10 de Agosto, Parroquia 24 de Mayo, del Cantón Quevedo

The purpose of this project is to determine the influence of digital communication in the cultural field of young people in the August 10 neighborhood of the 24 de Mayo parish, in the Quevedo canton. The influence of digital communication becomes more relevant in terms of dissemination, distribution and socialization of audiovisual programs. The growing digitalization that permeates the virtual experience. It favors that online living spaces be provided to promote the exchange of information, as well as its production. For the realization of this research it was developed in different chapters, so we have that in the first chapter the problem found is detailed from various forms of social and communicational interaction of young people who are exposed to a constant flow of messages of all kinds. The causes, objectives and justification are also indicated. In the following chapters, theoretical support related to communication and its influence in the cultural field was investigated in different bibliographical sources. Of the methodology applied in this study, it is quantitative and qualitative, quantitative because the survey technique was applied to a sample group of young people from the August 10 sector, to obtain data about the problem posed, which are then analyzed and interpret them qualitatively. From the results obtained, it has been possible to determine the expectations and concerns of young people regarding the use of social networks, as well as the knowledge and experiences linked to the use of social networks. There is a greater impact especially in the use of the web through social networks such as Facebook, Wathsapp, and Instagram that directly influence the socio-cultural relationships of young people in the sector

• 1. Verfasser: Chenche Ponce, Allisson Carolina (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2019
• Schlagworte: Comunicación digital; Ámbito cultural; Redes sociales; Jóvenes
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/7166