Marketing digital para la Microempresa Silvia Ochoa en la ciudad de Babahoyo en el periodo 2024.

This case study analyzes the marketing strategies used by the Silvia Ochoa microenterprise in the city of Babahoyo, to attract and retain customers in the year 2024. Three specific objectives were determined: the bases of Digital Marketing and customer acquisition, analyze the preferences of the con...

• Автор: Robelli Torres, Ileana Eleonor (author)
• Формат: bachelorThesis
• Опубліковано: 2025
• Предмети: Marketing Digital; Captación de Clientes; Fidelización; E-Marketing; Estrategias; Comercio
• Онлайн доступ: http://dspace.utb.edu.ec/handle/49000/18171