EL PODCAST PERIODÍSTICO COMO HERRAMIENTA DE COMUNICACIÓN ESTRATÉGICA A TRAVÉS DE LA PLATAFORMA DE YOUTUBE

This research project focuses on the analysis of journalistic podcasts as a strategic communication tool, especially through the YouTube platform, which has a great impact on the innovative combination of formats and platforms that have influenced distribution and reception of informative content. T...

• Glavni avtor: ALARCON JIMENEZ, INGRID GABRIELA (author)
• Format: bachelorThesis
• Izdano: 2024
• Teme: Podcast periodístico; Plataforma YouTube; Comunicación estratégica; Innovación digital; Difusión informativa; COMUNICACION
• Online dostop: http://dspace.utb.edu.ec/handle/49000/15894