EL PODCAST PERIODÍSTICO COMO HERRAMIENTA DE COMUNICACIÓN ESTRATÉGICA A TRAVÉS DE LA PLATAFORMA DE YOUTUBE

This research project focuses on the analysis of journalistic podcasts as a strategic communication tool, especially through the YouTube platform, which has a great impact on the innovative combination of formats and platforms that have influenced distribution and reception of informative content. T...

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Bibliographic Details
Main Author: ALARCON JIMENEZ, INGRID GABRIELA (author)
Format: bachelorThesis
Published: 2024
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/15894
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