Estructuración de un plan de marketing estratégico para incrementar las ventas en el centro de acopio Agricomecsa S. A. del cantón Caluma Provincia de Bolívar.
This thesis aims to develop the basic concepts of marketing through the design of a strategic marketing plan to increase sales in downtown Gathering "AGRICOMECSA S.A" Caluma Canton province of Bolivar., Responsible for the purchase and sale of cocoa. At first the corresponding business phi...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2014
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| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/427 |
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Agregar Etiqueta | Sumario: | This thesis aims to develop the basic concepts of marketing through the design of a strategic marketing plan to increase sales in downtown Gathering "AGRICOMECSA S.A" Caluma Canton province of Bolivar., Responsible for the purchase and sale of cocoa. At first the corresponding business philosophy is built to address the center of Gathering "AGRICOMECSA S.A" of Caluma Canton province of Bolivar., after marketing analysis understood by identifying the strengths, opportunities, threats and weaknesses of the company is. Subsequently through market... |
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