Estructuración de un plan de marketing estratégico para incrementar las ventas en el centro de acopio Agricomecsa S. A. del cantón Caluma Provincia de Bolívar.

This thesis aims to develop the basic concepts of marketing through the design of a strategic marketing plan to increase sales in downtown Gathering "AGRICOMECSA S.A" Caluma Canton province of Bolivar., Responsible for the purchase and sale of cocoa. At first the corresponding business phi...

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Bibliographic Details
Main Author: Álava Vaca, Gladys Asunción (author)
Other Authors: Naranjo Miranda, Félix Hernán (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/427
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