El rol de las agencias de comunicación de la Provincia de Los Ríos

This case study has been developed in communication agencies located in the Province of Los Ríos; given that, relevant weaknesses are identified with respect to the role that each one of them plays in the fulfillment of its functions and offering of services, which affect the efficient management and development of applied management. The objective of the research is to evaluate the role played by the services offered by the agencies and the impact that communication processes conceive through the analysis of the design of communication strategies, advice, development of advertising campaigns and graphic or visual elements. The implemented methodology is formed as follows: The types of research are descriptive and documentary, the applied method is deductive, while the research techniques used is the interview directed to the representatives of the three agencies under study, which allowed to obtain the following results: The role of communication agencies is conditioned by the inadequate management of the processes implemented in operational plans and strategies for the development of projects and their dissemination, through the different communication media; deficiency in the application of audiovisual and graphic elements to existing media, focusing on those that the agency considers appropriate; limited provision of services offered to citizens within their environment, in addition to a lack of competitiveness that circumscribes the procedures put in place, thus affecting the development of their professional role.

• Glavni avtor: Morales Rojas, Fernando Nicolás (author)
• Format: bachelorThesis
• Izdano: 2021
• Teme: Rol de las agencias; Gestión; Asesoramiento; Comunicación
• Online dostop: http://dspace.utb.edu.ec/handle/49000/9884